Dr. van der Hoog - Natuurlijke klasse

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We partnered up with creative agency Gleijm & van der Waart and created a new commercial for Dutch Cosmetic brand Dr. van der Hoog.

The footage was captured against a chromakey green screen using 5 different cameras. Recording in 50 fps allowed us smooth slomo and speed ramps. The Arri Alexa (main camera) and remaining four Canon7D cameras (for technical details) were used to capture the model. By gathering the data from all cameras, we could accurately track the model's movement through the room.

D.O.P. Tom Driesen flew out to sun-soaked Miami and brought back the cityscapes on which the re-constructed 3D background was based.

The model's floral dress was created by a Dutch designer and then recreated in 3D. Countless flowers, leaves and petals were scanned, modelled and animated one by one. On top of that a custom Python script was written by our 3D-animators, which allowed us to quickly manipulate the flow of moving flowers. E.g. change the speed and velocity of the wind.

For the lighting of the 3D dress we chose to use HDRI techniques. Platforms used were PFtrack / 3D Maya / Nuke / Flame & Scratch colour grading.

Credits

  • Director:
    Maarten Boog
  • Agency:
    Gleijm & van der Waart
  • Production Company:
    Lighthouse
  • Creatives:
    Maarten Boog
  • VFX Supervisor:
    Remco Smit
  • Colourist:
    Daphne Maierna
  • VFX Team:
    Bram Vleugel, Bram Buddingh, Boyo Frederix, Bertjan van Eijsden, Floris van der Veen
  • Online:
    Remco Smit

What we did

Editing Visual effects Grading Beauty clean up

Highlights

Contact

Emmalaan 9
1075 AT, Amsterdam
+31(0)20 662 47 45
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